General Marketing Objective for Xbox One (will become more specific):
Outsell Playstation 4 in first month after release
These are the general assignments for our marketing plan. They may change next week, and we are helping each other with each of our sections:
Alexis - In charge of pricing, Put together plan and make parts cohesive
Michael - In charge of place, Outline format for marketing plan
Mihn - In charge of product*
David - In charge of promotion*
*These P's will require more work than pricing and place
4 comments:
May I know What your purpose for this marketing plan is? For selling the Console? or Increasing the market share? Please Explain, Thank you.
I also have a question about the purpose for this marketing plan.
Our marketing plan is to increase Microsoft's market share on the game console industry by selling the console for a reasonable price.
If we are just looking to sell our console, all we have to do is set the price of Xbox One way lower than the price of PlayStation 4. We may able to outsell the PlayStation 4 in the first month of release by going this way, but our group may get fire by the end of month also. :p
Our group is trying to come up with a plan to keep our existing customers and attract more new customers at the same time to purchase our console.
Our group sees the Sony PlayStation 4 as our major competitor.
Sorry for being unclear on our marketing plan.
Let us know if you have more questions
To improve our market share in the gaming market, we need to encourage new xbox user to join and keep existing user as well. Therefore,our objective is to encourage existing user to upgrade to the new system because of its speed, capabilities, and features, and for the new user, we are attracting them with the capabilities to have an all in one entertainment system. The details for the system will be updated later on.
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